‘You. Smart. Thing.’ (YST) was the charity’s corporate partner for 2023-2024. The partnership involved YST integrating environmental restoration donations to their travel demand management and wayfinding platform to nudge visitors towards lower carbon travel. The integration of onboard:earth means that route-planning event-goers can donate to climate action partner projects via an events’ YST-powered travel assistant service.
Bethan Riach, Communications Manager for onboard:earth comments;
“The ‘You. Smart. Thing.’ service aligns with our mission – with a platform dedicated to showing event-goers the most sustainable journey options, tackling what is typically the greatest environmental impact.”
The YST platform can be used within an events’ web, mobile, and ticket booking systems providing data capture on audience and participant travel behaviours, as well as CO2e emissions.
Chris Thompson, CEO, You. Smart. Thing., comments:
“We’re delighted to be partnering to help the live events sector to better understand and manage visitor travel behaviour, offering sustainable options from the point of consideration to planning a trip and attending an event, to streamlining event egress and making sure everyone gets safely home.”
Find out more about You. Smart. Thing.
Image: YST travel assistant deployment for International Confex 2023